Tell me quickly.....

• 90% of people that buy VoucherBooks are women and over 80% of this issue's sales will probably be to islanders.
• Many island businesses focus on targeting visitors but there are 140K residents - how many have not used your business yet?
• Identify your quiet days / times or an underselling product / service. Come up with an offer to bring people in at those times or boost sales of that product / service.
• The 2025 issue is out there and in use for about 36 weeks (March to November) covering pre and post high season.
• Set tight (but not too tight) terms and conditions for your offer so you get customers in when you need them. Will your offer make people already in your area choose your business or people from outside your area visit your business?
• Book a voucher for £220 or £250 if you wish us to design it. You pay half at time of booking, half once voucher is approved / goes to print. Book early as vouchers appear in the order they are booked.
• Our team markets it to island residents and visitors. VoucherBooks cost just £8 each - people will easily get that back in some cases by just using one voucher.
• Voucher advertisers will get 25 complimentary copies that they can either give away or sell. If they proactively sell those VoucherBooks they can get back £200 against the cost of placing their voucher. We provide guidance on how to sell them.
• Voucher advertisers can also buy further VoucherBooks at the reduced rate of £4 per book if they wish to sell more.
• Yes, people use your offer but may also visit at other times as they are now more aware of you. VoucherBook advertising is brand advertising too.
• Distribution is part free, part paid for. An initial free burst of copies is via selected proven sales outlets with further paid for copies then available. Big emphasis and promotion of online sales via this website.

Everyone Wins....!!

For you it's low cost marketing, a way to monitor response from your advert spend, a nice markup on VoucherBook sales and your voucher brings people in when you need them. For VoucherBook buyers it's great deals and an incentive to visit more places....and yes, we make a bit too!

What offer will bring people to you rather than your competitors?

Hopefully you can get all the guidance you need from vouchers in the current book. No reason why you cannot include two vouchers or even make them non valid during August.

Your voucher is all about your business needs. It should add new revenue, not discount existing revenue so think carefully about which days, times or products your offer is valid for.

• Retail companies - a particular product line?
• Health & Beauty companies - treatment or package of treatments?
• Attractions - a deal on a family pass, residents discount or repeat visits?
• Gyms - a weekly membership?
• Car hire - a daily rate?
• Garden centres - a deal in the cafe?

You choose the offer & the terms under which it applies. Your offer may be redeemed via a website code or by presentation of the voucher. Existing offers can also be used - don't assume most people will be aware of them.

• KEEP THE OFFER SIMPLE !
• DON'T ASSUME THEY WERE COMING TO YOU ANYWAY - THEY PROBABLY WERE NOT !
• WILL YOUR OFFER ENSURE PEOPLE ALREADY IN THE AREA USE YOUR BUSINESS RATHER THAN YOUR COMPETITORS ?
• IS YOUR OFFER GOOD ENOUGH TO MAKE PEOPLE TRAVEL TO YOUR AREA TO USE IT ?
• THE OFFER NEEDS TO BE VALID AT LEAST FROM MARCH 2025 TO NOVEMBER 2025 BUT CAN BE LONGER.
• REMEMBER, MOST VOUCHERBOOK USRES ARE FEMALE ISLAND RESIDENTS.

You Design or We Design?

Depending on which option you booked either you will supply us with finished copy or you will supply us with info we need to design it for you.

 Full details on either option plus design guides and templates....HERE

Cover Positions Available !

The few non-voucher advertising opportunities available would be ideal for companies that maybe don't want a voucher in the book but still wished to target island visitors and (especially for the low season) residents.

There are three advertisement positions in the next issue....

• Outside back cover advertisement costs £1500 (N/A if issue is sponsored)
• Inside front cover advertisement cost £1250. (N/A if issue is sponsored)
• Inside back cover advertisement cost £1000. 

Sponsorship opportunities exist for the Isle of Wight VoucherBook 2025.

The sponsor will have....

• logo branding on the website.
• logo branding on the front cover of VoucherBook.
• logo branding on retail display packaging.
• the outside back or inside front cover of each issue.
• 4 pages within the issue (could be 2 vouchers).
• 75 initial complimentary copies of VoucherBook to sell or give to their clients.
• option to purchase further heavily discounted (50%) copies of VoucherBook to sell or give to their clients.

Voucherbook sponsorship costs £3000 per issue.